by Dawn Doerr, Marketing Consultant
Many Catholic schools face uncertain futures and tighter budgets, with marketing being one of the first expenses to be set aside when funds are limited. Yet, marketing is a necessity, especially now, when enrollment is threatened by the unknown path forward in the coming school year. The good news Even without a robust marketing budget, you can take affordable and effective measures to promote your. Some of these ideas won't cost a thing!
Focusing on families with school-age children who already are registered in your parish is the most effective strategy now. Simply increasing the number of registered parishioners who enroll their children in the parish school by two or three families could make a significant difference.
After the chaotic and unexpected end of the last school year, your school’s strong community, excellent academics, and Christ-centered environment may hold a new appeal for the coming year.
Here are a few creative, low-cost ways to deliver more good news to the families who already call your parish home: