![]() by Dawn Doerr, Marketing Consultant We’ve learned a lot during these difficult times about how much can be accomplished “virtually” when we are intentional about our presence online. Take some time to strengthen your digital home. Tips for creating a Virtual Open House to use on your website and social media: Create a Virtual Open House Video A sure way to help showcase your school is to create a video "open house," giving visitors to your website a tour of our building and a chance to "meet" your teachers and staff. But how to do this when the building is closed and your staff is not working together? Here's how:
Host a Virtual “Live” Open House Don't let the circumstances of the crisis keep you from bringing prospective families together with your teachers, staff, and students to learn more about your school. Invite prospects to a live virtual open house! Here's how:
Virtual Open House Follow-up Marketing actives such as creating a virtual open house are meant to generate leads. The key to "making the sale" — enrolling new families! — is ongoing communication. Be sure to read all the way to the bottom of this list — it's the key to success in recruitment marketing! :)
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