by Marybeth Hicks, Director of Marketing
In addition to obvious and tragic public health concerns, the COVID-19 crisis has created many other challenges. For Catholic school administrators, one of those is the challenge of enrollment and retention for 2020-21 at a time when many families are facing economic hardship and uncertainty.
Catholic school marketing already is a difficult task without the added weight of a post-pandemic economy. However, many Catholic schools have excelled through the crisis in ways that other educational institutions have not. The ability to be facile and responsive, to tap into the power of the Catholic school community, and to mobilize families who already view themselves as educational partners of the school has made a tremendous difference. These successes offer great opportunities for positive and appropriate messaging despite the current circumstances.
We've created free resources for Catholic schools to achieve two goals: getting parishioners to fulfill their obligation to support their parishes, thus supporting their parish schools; and encouraging families to enroll and look forward to the coming school year. Check out what's on our COVID-19 Resource page and feel free to download the content there. We hope it's helpful!