SCHOOL MARKETING STRATEGIES TAILORED TO YOUR DIOCESE
Dioceses across the nation need effective, affordable marketing support to stop the decline in school enrollment and reverse the trends that threaten the mission of Catholic education. To respond this crucial need, FAITH Catholic developed Witness the Difference, a marketing program designed to be tailored for use in any diocese. Our proven marketing campaign addresses the interests and concerns of parents, delivers relevant messaging with tactics that reach the target audience, and enables parents to identify and connect with their preferred Catholic school. Plus, we offer hands-on training for Catholic school administrators and their marketing teams (read: parent volunteers!) to help them build on the momentum of the diocesan marketing effort and localize its messaging to suit their school's strengths and goals.
What about dioceses that want a new and unique marketing campaign?
FAITH Catholic's seasoned marketing team can work with diocesan school leaders to develop a completely original campaign that reflects the priorities and goals identified for that diocese in our comprehensive client intake process.
Dioceses across the nation need effective, affordable marketing support to stop the decline in school enrollment and reverse the trends that threaten the mission of Catholic education. To respond this crucial need, FAITH Catholic developed Witness the Difference, a marketing program designed to be tailored for use in any diocese. Our proven marketing campaign addresses the interests and concerns of parents, delivers relevant messaging with tactics that reach the target audience, and enables parents to identify and connect with their preferred Catholic school. Plus, we offer hands-on training for Catholic school administrators and their marketing teams (read: parent volunteers!) to help them build on the momentum of the diocesan marketing effort and localize its messaging to suit their school's strengths and goals.
What about dioceses that want a new and unique marketing campaign?
FAITH Catholic's seasoned marketing team can work with diocesan school leaders to develop a completely original campaign that reflects the priorities and goals identified for that diocese in our comprehensive client intake process.
CONSUMER-FACING SCHOOL WEBSITES
Parents seeking information about Catholic education need an online resource that responds to their needs as educational consumers. Diocesan web sites typically are designed for Catholic "insiders" and educators, and don't offer the kind of content that parents need. FAITH's Catholic school marketing plans start with easy-to-navigate consumer-facing web sites designed especially for parents seeking information about Catholic education. Our optimized, responsive sites include custom landing pages for every diocesan school that help parents take the next step — making contact with a school and scheduling a visit. |
DIGITAL AND SOCIAL MEDIA ADVERTISING
Integral in FAITH Catholic's strategic marketing for Catholic schools is the use of digital and social advertising to introduce parents to Catholic schools in their area. Keyword advertising puts your diocesan Catholic school site at the top of every relevant search, while highly targeted Facebook advertising serves up crucial messaging about the benefits of Catholic education to people whose interests indicate a willingness to learn more about diocesan schools. Plus, our expert digital strategists can assess your diocesan schools' use of social media and provide hands-on training to create more effective organic growth on social platforms. |
EMAIL, DIRECT MAIL AND CONTENT MARKETING
Catholic school marketing hinges on two basics of advertising: reach and frequency. Not only must the campaign reach the right audience, but messaging must be delivered consistently in a variety of formats so that parents find compelling information at every turn. FAITH's marketing solutions include email campaigns, direct mail, and content marketing via the dioceses' existing publications as well as blog posts on the diocesan school site. When all these tactics are combined, parents feel the energy and excitement generated by the campaign and are more likely to seek out the Catholic school of their choice. |
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BUILD THE RIGHT PLAN FOR YOUR DIOCESE
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AFFORDABLY PRICED FOR ANY SIZE DIOCESE
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FAITH's Proven Witness the Difference Marketing Plan
Existing Witness the Difference campaign adapted for your diocese, including:
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Witness the Difference
Customized Marketing Plan Existing Witness the Difference marketing materials customized with:
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New, Original Marketing Plan
for Your Diocese
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